It is a GREAT thing!

I have to say that I am very impressed with the store Steve & Barry’s (click here).

At first the store mainly had sweatshirts and athletic apparel for under $20….with a lot of it under $10! I think that is great, especially for parents who have to buy clothes for their kids and for all of us out there who can not afford to constantly spend excessive amounts on clothes!

But here is what I like better. Recently the store has introduced some new “brands” into their store, making cool and fashionable clothes/shoes affordable AND popular! First to enter S&B was the Steph Starbury (basketball player) line of clothes and shoes. Now kids could get shoes for under $15 that were created & promoted by an NBA player!!! Ben Wallace has recently joined S&B as well! And for the girls….the adorable Sarah Jessica Parker has created a clothing line called Bitten where everything from jewelry, shoes and clothes is under $20!!! Awesome!!!!

We all know that some kids may not like to shop at discount stores like Walmart (I have NO problem with discount stores) b/c they are not as recognized name brands or not as “cool”. However, when celebrities like this get involved and have this passion to create clothing lines that have a recognizable name attached, are in style, of good quality and are very inexpensive I think it is a win win situation for everyone! On Starbury’s website he even says that a kids self-esteem should not be tied to the clothes that they wear or the price of their shoes! This is true more now then ever!!!

There is NO need to spend an excessive amount on dressing yourself or your kids…and it is so good to see more and more people embracing this movement of creating head to toe clothing that ANYONE can afford!

Way to go!