Dove has had their campaign for real beauty. They have shown commercials that show the evolution of a person on a billboard, they have shown commercials about loving the unique parts of yourself, and they have focused on using the real women in their commercials.
Well on the today show I saw they have a new film called Onslaught out online that shows the images girls are exposed to on a daily basis and Dove is raising the issue that parents need to "talk to their kids before the beauty industry does".
Click HERE to see the film.
I am so happy Dove does this and is getting the message out there. I know as a 27 year old women it can be frustrating seeing all these ads on TV showing the extent people will go to sell "beauty" or the extent women will go to try to resemble what they see on TV. I can't imagine how young girls handle this.
Way to go Dove, I applaud you!
the world needed this from Dove. it's so refreshing and ingenious.
ReplyDeletelove this stuff.
Wonderful job, Dove.
ReplyDeletethe company who owns dove also owns slim fast and Axe body spray - who BOTH continuously exploit women in their advertising, why are you applauding consumerism?
ReplyDeleteThey are USING and TRICKING women in order to sell them their product. think again.